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Lose your job? Tell your story

Michaela Watkins

Michaela Watkins

Last week, casting news at Saturday Night Live made a big splash on Twitter and the Web. The show fired two of its female performers (Casey Wilson and Michaela Watkins) and hired two others (Nasim Pedrad and Jenny Slate).

There was a lot of debate about the changes: who was funny, who wasn’t, and why SNL only has four female performers in a cast of 15. I’ll admit that I don’t watch SNL frequently enough to be able to offer an opinion.

What really got my attention was how quickly the former cast members, particularly Watkins, got THEIR story out there. News of the cast changes hit the wires early Friday morning (September 4th), and by the end of the day, Watkins had talked to Entertainment Weekly and The New York Times, as well as other outlets.

Both performers talked to the press, but Watkins in particular seemed to understand that she needed to take this news, this change of course, and reframe it in a way that was a win for her. I don’t know if it was her or her PR team, but she was quite successful in putting the focus on her and her talents.

That’s a journey for anyone who’s lost their job: How do you get YOUR story out there?